Turn the stories behind Outside Agents into a brand asset that builds trust
Outside Agents has built a network of roughly 13,000 independent contractors — including travel advisors who have stayed part of the organization for 15 to 20 years.
VID will help capture those relationships in a polished, story-driven video campaign that communicates the experience, community, longevity, and opportunity behind Outside Agents.
A focused 30-day engagement — one story, launched completely.
Flagship story
The strongest Outside Agents story is already inside the organization.
Outside Agents does not simply need another general promotional video. Its competitive advantage is the credibility of its agent community, the strength of long-standing relationships, and the scale of the organization. That story is best told by the people who have lived it.
Agent longevity
Feature advisors who have spent 15 to 20 years with Outside Agents — and let them explain, in their own words, why they continue to stay.
Community & support
Show how Outside Agents gives independent travel advisors resources, education, supplier access, and a larger professional community to grow inside.
Future opportunity
Connect the organization's history to its vision for attracting and serving the next generation of travel advisors.
Rather than telling prospects that Outside Agents is different, the people who have experienced it will show them.
Outside Agents Agent Story VID Sprint
A 30-day brand trust and agent recruitment video launch.
One outcome, produced and launched with the polish the brand deserves.
Primary business outcome. Strengthen brand trust and agent recruitment by showcasing the people, longevity, and relationships that make Outside Agents different.
30-day engagement · one flagship story · complete campaign launch.
This is intentionally focused. It does not attempt to solve training content, podcast production, Opulence marketing, and ongoing social content in a single engagement — those are real opportunities, and they come after the first campaign proves the model.
One flagship story that gives the brand a human face
A professionally produced 2–4 minute film, built around the voices already inside the organization.
Who the film features
- —Steve Muraca
- —Selected Outside Agents team members
- —Two to four long-tenured independent travel advisors
- —Supporting footage of the Jacksonville office and studio
- —Relevant travel, training, supplier, or community visuals
The questions worth asking on camera
- 01
Why did these agents originally join Outside Agents?
- 02
Why have they stayed for so many years?
- 03
How has Outside Agents supported their growth?
- 04
What makes the community different from other host agencies?
- 05
What should a prospective travel advisor understand before joining?
- 06
What is Steve building next?
- 01
The independent travel advisor's challenge
- 02
Why agents choose Outside Agents
- 03
Stories of long-term growth and support
- 04
The community and infrastructure behind the agents
- 05
Steve's vision for the future
- 06
Invitation to learn more or join
One story, extended into a complete campaign
The flagship film is captured once, then cut into a set of supporting assets that carry the same story across channels and conversations.
Agent Testimonial
A focused story from one long-tenured advisor.
Founder Perspective
Steve explains why Outside Agents was built and where it is going.
Recruitment Video
A direct invitation for prospective travel advisors.
Brand Trust Cut
A concise, credibility-driven edit for the website or sales conversations.
Campaign Teaser
A short-form hook designed to direct viewers to the complete story.
Final supporting formats will be selected during strategy, based on audience, channel, and campaign priorities.
You've already seen what this looks like
On our call, you pointed to the Princess Cruises and Holland America stories. Here's a selection of that work — including the exact employee-story format we'd use to feature your long-tenured advisors.
Princess Cruises Employee Story — Carla
Employee story · Watch →
Holland America Officer Story — Dorus Zwerts
Officer story · Watch →
Princess Cruises Employee Story — Michelle Lagman
Employee story · Watch →
Princess Cruises Hawaii Sales Message — John Chernesky
Sales enablement · Watch →
Conversations with Leaders — Clecio Primo
Executive series · Watch →
O, The Oprah Magazine × Holland America Partnership
Brand partnership · Watch →These are the formats behind your Sprint — employee and officer stories, executive conversations, and sales-enablement films — produced for some of the largest names in travel.
A four-phase process, run end to end
From the first strategy session to a published, ready-to-run campaign — VID owns the direction, production, and post so your team can stay focused on the business.
-
Phase 1
Strategy
- Audience and message alignment
- Agent and employee story selection
- Interview planning
- Campaign and distribution strategy
-
Phase 2
Pre-Production
- Story architecture
- Interview framework
- Script and talking-point development
- Creative direction
- Production planning
-
Phase 3
Production & Post
- One coordinated production session
- Professional direction
- Interview and supporting-footage capture
- Editing, color, sound, and motion graphics
- Up to two revision rounds
- Platform-specific exports
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Phase 4
Launch
- 30-day publishing calendar
- KPI dashboard
- Sprint Review
- 90-day video roadmap
- On-site in Jacksonville
- Remote through the internal studio
- Hybrid production model
Build on the studio — not around it
Outside Agents is already investing in internal video capability. VID's role is not to replace that capability. The Sprint establishes a premium creative benchmark, demonstrates how the studio can support more elevated storytelling, and identifies what the internal team can keep producing after launch.
Strategy, storytelling, direction, and premium post-production.
People, access, institutional knowledge, and internal resources.
A campaign that looks polished while remaining practical to continue.
Thirty days, start to publish-ready
- Week 1
Strategy, audience, stories, and creative direction
- Week 2
Interview preparation and production planning
- Week 3
Production and initial editing
- Week 4
Revisions, delivery, publishing calendar, and roadmap
Live and ready to publish within 30 days — or VID continues working at no additional cost until it is.
VID Sprint Investment
A single flat fee for the complete 30-day Sprint.
Everything included
- ✓Strategy and message development
- ✓One flagship 2–4 minute video
- ✓Up to five supporting assets
- ✓One production session
- ✓Professional post-production
- ✓Two revision rounds
- ✓Platform exports
- ✓Publishing calendar
- ✓KPI dashboard
- ✓Sprint Review and 90-day roadmap
- Fixed $10,000 — no retainer, no surprises
- Guaranteed live and publishing in 30 days
- Built on the studio you're already investing in
- Real stories you already own — nothing to invent
- Half to begin, half when it's live
- No long-term commitment
What this Sprint is — and what comes next
Included now
- ✓One primary business outcome
- ✓One flagship story
- ✓One coordinated production session
- ✓One campaign and distribution focus
- ✓Up to five supporting assets
- ✓Thirty-day launch
Future opportunities
- +Ongoing supplier training videos
- +Recurring agent stories
- +Executive or founder content
- +Podcast production
- +Opulence by Outside Agents campaigns
- +A broader internal studio operating system
These opportunities should not be bundled into the initial Sprint. After the campaign launches, VID will recommend the clearest ongoing path based on what Outside Agents wants to produce consistently.
Where this can go after launch
Let's finalize the stories worth telling
Approve the direction and VID begins immediately. Here's exactly what happens next — and the five decisions we lock in at kickoff.
The five decisions that shape the film
No call to schedule. Approve the direction and we confirm these in the kickoff brief — then production begins.
- The primary target audience
- The featured agents and team members
- The flagship narrative
- The primary publishing channel
- The Jacksonville production approach
Approve this direction
Confirm the direction below and VID will prepare the final agreement and send your kickoff brief.
By approving, you're confirming the direction and scope described above so VID can prepare a final agreement. This is not a payment. Pricing and terms are finalized in the agreement.
Direction approved — thank you.
VID will prepare the final agreement and send your kickoff brief to confirm the five decisions above.